How Effective Product Marketing Contributed to Merkle Science's 3X Growth 

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As the first marketing hire at Merkle Science, I played a pivotal role in establishing the market function and significantly contributed to the company's growth and global expansion. My tenure at Merkle Science is marked by several key accomplishments. One of my successful initiatives at Merkle Science was the creation of the Merkle Science RegWatch - an initiative that positioned Merkle Science as a thought leader globally, generating more than 1200+ Marketing Qualified Leads (MQLs) and contributing significantly to Merkle Science's 3X growth.

 

I played a key role in expanding Merkle Science's brand presence from its initial base in Singapore to major markets such as the US, UK, Canada, and Europe through targeted product marketing initiatives. Leading the Go-to-Market (GTM) strategy for the launch of the Merkle Science Tracker was another milestone.

 

Additionally, I streamlined the communication process with our customers, incorporating regular product updates and feedback mechanisms, which successfully reduced the churn rate to below 5%. I also designed the early GTM strategy for Merkle Science, encompassing thought leadership, content marketing, lead generation, nurturing, and advertising. Further, part of laying the groundwork for future success involved hiring the initial marketing team members, including specialists in digital and product marketing.

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Reflecting on the Impact

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Working at Merkle Science was a mix of challenges, learning, and significant accomplishments. Building a marketing function from scratch and witnessing the direct impact of our marketing strategies on a global scale was incredibly rewarding. It was a collaborative effort that not only spurred significant growth but also laid down a strong marketing foundation for Merkle Science's future.