Experience
With a decade of global experience in product marketing across fintech, cybersecurity, and AI, I bring a unique blend of strategic leadership, deep technical insight, and a proven ability to position B2B products in high-stakes, deep-tech, and regulated industries.
Product Marketing Lead
August 24 - Present
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First PMM Lead; Established the Product Marketing Function, OKRs, and KPIs and built a team of 7 highly experienced product marketers and senior marketers including on-boarding directors from competition.
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Lead GTM strategy and messaging for FOCAL (Mozn’s financial crime compliance platform) to maximize customer value.
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Achieved top analyst recognition: FOCAL listed by Forrester, Chartis, Frost & Sullivan, QKS Group, FinTech Global (Top 50 companies globally)
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Streamlined customer communication and release processes, improving feedback loops and cross-team alignment.
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Spearheading a GTM overhaul, including internal training to shift focus from sales to customer-centric value delivery.
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Led product marketing, communications, community and design team.
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Repositioned Panther Protocol from consumer to institutional markets; launched a new blockchain testnet with 3,000+ active testers.
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Led go-to-market strategy for two major ZKP token exchange listings, expanding market presence.
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Managed marketing and communications during a regulatory crisis, coordinating with legal and stakeholders to mitigate risk.
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Head of Product Marketing
Nov 23 - July 2024
Head of Product Marketing
Jan 22 - August 2023
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First Product Marketing Head; led product marketing, content marketing, and community.
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Led product launches for Boxel Framework targeting developer audiences.
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Scaled the developer community by over 10x to 6,000 members through targeted engagement and growth campaigns.
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Created and hosted the Web3 Watch podcast, achieving top global share rankings on Spotify in 2022.
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Built and led a diverse, globally distributed marketing team of content creators and community managers.
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First marketing hire; established Merkle Science’s marketing function and global GTM framework and scaled the team for product, content, and digital marketing.
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Launched the RegWatch thought-leadership campaign, contributing significantly to 3× revenue growth.
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Expanded market presence into the US, UK, Canada, and Europe from its Singapore HQ.
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Streamlined customer communication and advocacy processes, reducing churn below 5%.
Product Marketing Manager
Aug 20 - Jan 2022
Senior Product Marketer
Dec 17 - July 2020
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Launched API Security and Bot Manager products, contributing to a 2× increase in annual revenue.
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Initiated “The Big Bad Bot Problem” research reports; research from the report featured in major media including Forbes, BBC.
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Secured analyst recognition: named a leader by Forrester and a Gartner Cool Vendor for bot management.
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Led global expansion of Bot Manager into US/EU markets; managed content strategy for marketing and sales enablement